Strategy Kit brings inspirational logic for brands and creative agencies specialising in luxury, lifestyle, health and fashion.

Our definitive, long-running brand strategies unlock ongoing growth through transformative creativity.

Our research propels audience understanding through big, powerful insights that create business advantage.

Our Collaborations

Our Experience

Zegna

Reframed Zegna from classic suit maker to beacon of modern masculinity, a decade-long strategy leading to a complete reimagining of their brand world.

Mango

The Together strategy let Mango show its heart and soul setting it apart from Zara through an embrace of humanity and society, a strategy that ran for 6 years.

Kurt Geiger

Kurt Geiger grew its audience and business through the strategy of 'distinguishing yourself in characterful style', a strategy and creative that ran for over 5 years.

Dubai Mall

Exceptionality created an emotional pivot for the Dubai Mall to elevate its brand above all other luxury destinations through a unique and simple truth, one that informed its entire business for 7 years.

Our Services

Strategy

Through our powerful concepts including the Me Narrative and Holistic Happiness we create definitive brand strategies to unlock growth through creativity, expressed as a Brand Purpose or Creative Strategy depending on business need.

Research

As strategically-driven Qual and Quant experts we design research to transform audience understanding with ethnography, depths, groups & quantitative surveys.

Brand Personality

How brand purpose and values manifest is critical and through Brand Personality we ensure brand leaders have clarity with inspiration for tonality and language across their brand worlds.

Brand Audience

Creativity needs the focus of an over-arching Brand Audience rooted in a universal insight and a lifestyle description that inspires brand owners and their agencies.


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Me Narrative

Brands must find how to feature in the Me Narrative, each person's unfolding life story.

How can your brand feature?

Holistic Happiness

Following your own path to achieve Holistic Happiness is now the aspiration.

Holistic Happiness

A Big Enough House

Work I Love

A Balanced Lifestyle

Enough Money

Follow
Your
Own Path

Testimonials

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Email: kit@strategykit.co.uk

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